Derry, New Hampshire, USA

What Are Online Listings and Why Do They Matter?

Importance of Online Business Listings

Business Online Listings

Your business listings are the online summary of all essential information for your business. This information serves as a powerful tool to help customers find you online, your store location, and how to get in touch with you. Here’s what you need to know:


No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that is the cornerstone of your business listings.



Phone number



These four pieces of information are the business listings starter-pack. They provide the essential information potential customers need to have to research, contact, and locate your business.

Want to score some major bonus points? Include information like hours of operation in business listings, which helps educate the consumer on your business and how to reach you. 

Will my listings work?

The effectiveness of a business listing depends on the information’s presence and accuracy. Listings are available through various sources, including search engines, online directories, and maps, or social sites. When it comes to listings presence, more is better. Availability on as many sources as possible will create multiple avenues for consumers to find your business. But (and this is a big but), presence only pays off if the listings are accurate. Listings are accurate if the information is correct and consistent across all potential sources. Seems easy enough, right?

Why are listings imperative for businesses to have?

Listings with the right positioning and accuracy will undoubtedly pay off for your business. Here’s how:

Google My Business Listing

No more hide and seek.

Just as the brightly lit bat signal guides everyone’s favorite caped crusader (that’s right Superman, we said it!), accurate and readily available listings will help guide consumers right to your business’s doorsteps.

They even have similar shapes. Coincidence? We think not…

If a business’s listing is incorrect or missing, the majority of consumers will feel less confident about the brand, likely leading them to choose a competitor’s product or service. The availability of accurate listings ensures that customers can find brick-and-mortar locations or a service business when they’re open for business. Meaning the consumers’ money is in the business owner’s pocket and, just as importantly, it means customers can now review you online for the products or services you sell.

“In my humble opinion…”

An ample review pipeline is an essential tool for developing a business’ online reputation and fostering brand loyalty. Reviews allow customers to communicate their experience with a business to potential buyers, but if consumers can’t find a business listed online, their opinion won’t be well-informed. Accurate listings create the opportunity for transparency between businesses and consumers in the form of reviews, and the availability of this information will help increase a business’s visibility.

All aboard the search engine

Consistent, accurate listings and the generation of reviews will directly benefit a business’s visibility by boosting its ranking in local search engine results. Search engine optimization is a sophisticated tool, so why not take advantage of it by simply ensuring your business is listed accurately! Increased visibility means more customers, and what business owner doesn’t want that?

Online Business Listings New HampshireNow what?

This listings low-down provides a basic definition and describes the benefits of business listings. Create listings on sites worth lots of points to improve your listings score. We’ve ranked them by importance using many key factors—how many sites reference them, traffic, demographics, and more. 

GingerBranded is here to help you with your online listings. Contact us to learn more about the listing services we offer. 

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